**The day after this post the English FA confirmed the changes made in The Guardian report to the national team players and they announced them publicly the following day.
As a current member of the England national team I received an email a couple of weeks ago about having a group video call with senior people in the English FA. There was no mention of the topic.
However, this call was postponed the day before the scheduled date until after the English FA would make a general statement about futsal and its future development.
One week later, today, after having no further communication, the Guardian newspaper revealed they had seen internal English FA documents that confirm the following decisions related to futsal;
- “remove all futsal national teams and staff” – This is men’s seniors, u21s and u19s (Women’s seniors were supposed to have started last year according to target set in 2018 but there had been no movement on this)
- Total FA Funding for futsal to be slashed from £900k to £125k annually which would only meet minimum annual contractual obligations in a sponsorship agreement with Pokemon (seems they wanted it to be zero)
- The documents includes the reason for these decisions being “futsal has only a “limited link” to the ambition to win a major 11-a-side tournament“
It seems that the English FA had a change of heart and decided it was better to inform their senior national team players like myself with over 100 caps, and upcoming ones who were excited about long international careers ahead, to leak the news to a national newspaper rather than inform us in person.
England, the richest national association worldwide, will now join the Faroe Islands, Iceland, Liechtenstein, Luxembourg and Ireland as the six nations across Europe that don’t compete in FIFA and UEFA’s official futsal competitions. In 2018, the English FA released a futsal strategy that targeted being a top 20 nation worldwide by 2024.
As well as the impact on the top level of futsal in England, funding cut will severely affect the grassroots provision across the country. This is a sport popular in inner cities that the FA said less than a year ago particpation had doubled in one year.
They have gone from allocating an already tiny one fifth of one percent of their turnover in a normal year to futsal to one twentieth of one percent. That’s from 0.2% to 0.03%. When cuts need to be made, as is common, it is those already struggling and with the least powerful voice that bear the brunt of the pain.
The English FA’s previous stated that futsal has “increasingly become an integral part of the football family” which seems to contradict the decisions they have made.
Reflecting on English Futsal
This current moment for English futsal is very painful and sad. In these emotional times I feel it would be a mistake to give my opinion on the immediate devastation this will cause or the urgent short-term action that needs to be taken to try to fight these decisions. The futsal community will come together to take care of that over the coming days and weeks.
I am going to step back and analyse what has led to this situation occurring. Like 2008’s collapse of Lehman Brothers bank during the financial crisis or 1989’s fall of the Berlin Wall, true responsibility lies in a long-term underlying cause rather than short-term circumstances.
We need to identify the chronic and root causes that go beyond the acute impact of the English FA’s need to make savings. It is critical to formulate the long-term solutions to avoid getting back on our feet and then experiencing a reoccurence of what is happening now.
By doing this I hope that when there is a recovery, there will be a change from the past and English futsal can become stronger than ever.
My conclusions are based on experiences, observations and conversations over nearly 15 years in the sport across many countries. I am sure there are many differing views out there and this is just my contribution.
I am keen to learn from others’ perspectives, whether they support or differ from my own. If you would like me to see them then please post in the blog comments at the bottom as it is easy to miss comments on social media and it doesn’t provide an effective platform for a considered discussion.
Finally, this story of how the English FA have mismanaged futsal will be relevant to other countries in the initial stages of their futsal development. I hope they can learn the lessons to avoid suffering the same mistakes and lost years.
Futsal In England Until The Present Day
The English FA’s involvement in futsal begain when the national team debuted in 2003. It came after FIFA’s efforts to take control of the sport from its existing international governing body. I’ve been witness to futsal’s development in England since I discovered this amazing sport in 2006.
Participation, mainly amongst children, and general awareness of the game in England have grown enormously. With an expanding player pool and growing experience, the national team results have improved without getting near to qualifying for a major tournament.
The England team’s improvement has been hindered by a lack of development of the top tier national league, which isn’t too unrecognisable from 12 years ago when it was formed. The English FA has had a lot of success in gaining a wide reach in futsal coach education, with it said in 2018 that around 3000 futsal courses were taking place annually.
A significant milestone seemed to have occurred in 2018 when the first ever strategic plan dedicated to futsal was launched, covering the period up until 2024.
At a general level it’s ambitions appeared modest as it stated its objective was to make futsal “England’s indoor game of choice”. Aiming to be the leading indoor sport in a country dominated by outdoor pursuits presented a limited view of its potential in my opinion.
However, in the detail, in terms of actions and targets, it was hugely aspirational and promising. It exuded confidence as this quote highlights;
“…we are no longer talking about Futsal (sic) becoming a key component of the game in England – we’re going to make it happen.”
This raised hopes but it was the phrase in the opening paragraph of the strategy that would prove to be the one we should have paid the most attention to;
“words are meaningless unless day-to-day action brings them to life.”
Approaching halfway through its 6 year scope there have been some bright spots including a fund offering small grants, a major sponsorship deal and futsal being added to the activity list for GCSE & A-Level physical education qualifications in schools.
However, overall the results have been underwhelming as it has been a case of targets missed and actions not implemented. And now it seems dead in the water which suggests it has never had the necessary support across the organisation to bring it to life.
It would be a mistake to think futsal in England wasn’t without its problems before this current situation and it has never had sufficient funding. It has just exposed and magnified the underlying and enduring problems. This mini-documentary, “Futsal: The Forgotten Game”, highlighted some of them back in 2016.
Although they’ve had the help of the futsal community’s efforts and the game’s viral nature, the national governing body has failed to lead the sport to any sort of significant progress over nearly two decades.
Futsal Through The Eyes of Football
Throughout this time the strategy adopted in the English FA, both internally and externally, has been to promote futsal in relation to football, rather than as its own sport. As in the recent strategy, the English FA most often refer to it condescendingly as a “format of small-sided football”.
This ‘football-focused’ approach has been built on top of the foundation that futsal helps the development of football players. The English FA’s ‘Benefits of Futsal‘ document sums up the approach;
“FIFA, UEFA and The FA are keen to support the development of futsal for a number of reasons, but primarily for the recognised benefits that futsal offers for the technical development of football players.”
Instead there could have been a focus on futsal’s real value; Putting the emphasis on how incredibly engaging and captivating it is to participants and audiences.
This would not exclude promoting futsal’s benefit to football players but it would remain in the background in order to allow its more compelling qualities to take centre stage. I provided an in-depth explanation of this in the previous post “The Misconception of Futsal”.
With the lack of progess in building the futsal landscape, the football-focused approach can only be concluded to have failed to deliver.
The question is why did it fail and why would valuing it as a sport have been more beneficial to its development.
Imposing on Football
Clearly, if you want to attract funding from the English FA you want to avoid futsal being mistakingly seen as a rival to football. This can happen either because futsal is perceived as an activity that is replacing football or money is being allocated to futsal that could have gone to football.
Presenting futsal as a way to develop football players rather than a sport made it more likely that this false belief would emerge.
The people who make the decisions on funding in the English FA are all football people. Futsal still has no representation in decision-making positions.
By pushing futsal as a football tool it can appear you are trying to muscle in on football’s territory. In contrast, growing a sport would allow football to continue doing their own thing while futsal focuses on adding new growth. This would include growing its commercial revenue to reduce the reliance on taking football’s resources.
UEFA has recognised that in the past the perception of a rival has existed;
“Futsal had long been the subject of misconceptions, often being considered in opposition to football and regarded as competing with its ‘big brother’.“
UEFA added that this view has significantly changed across Europe in recent years. This has happened whilst the continent’s futsal competitions have grown immensely, suggesting the two can exist harmoniously as separate sports.
In contrast to their European counterparts, this incorrect perception has clearly remained a concern for those representing futsal’s interests in the English FA whilst the football-focused approach continued.
In the futsal strategy the term ‘twin-tracking’ was introduced, meaning playing in both football and futsal, as well as the previous mentioned ‘indoor game of choice’. These were new additions to complement being a ‘football development tool’.
What these new concepts convey is that futsal in the English FA was having to present the case it was not a rival to football. They communicated that whilst contributing to better football players it would not take participants away from football, only providing complementary participation.
I don’t know whether these attempts have managed to neutralise the perception of a threat that would adversely affect funding decisions. But, in my opinion, the view was being bolstered by the football-focused approach.
Limiting the Curiosity for Futsal
Not only did focusing on futsal’s ability to develop footballers increase the likelihood of being seen as a competitor, it likely increased the lack of interest in futsal. A tool used as a supplement to football was never going to be seen as of more than limited value.
This disregard for the sport from the national association’s management was demonstrated by them not attending England games that were mostly played at the English FA’s own national football centre.
Not yet being competitive with futsal’s top nations wouldn’t have increased the attraction but neither would it prove an irresistable invitation to watch a team that was, apparently, playing a football development tool.
This was a missed opportunity as futsal’s frequent enthralling encounters can quickly convert even the biggest sceptics into the most enthusiastic supporter. This could have changed thinking that would help realise the sport’s potential.
So, with the above two considerations, futsal being a tool for developing football players was only going to justify minimal (and precarious) funding.
Misunderstanding Futsal in Other Nations
The main argument used to prove futsal’s benefit to football players was the examples of countries such as Argentina, Brazil, Portugal and Spain. It was said that futsal contributed to developing their star players to deliver football success and it could do the same for England.
But there was a key element that was missed from these examples. The success for those countries was not achieved by developing futsal as a way to improve football players, but as a game in itself.
This generated widespread opportunities for youngsters to have regular participation with futsal teams over a period of years.
It was not achieved through football coaches adding the occasional session of futsal or playing a futsal competition in the winter which is the best outcome when futsal is promoted as an add-on development tool.
Possibly, if this had been understood then the football-focused approach could have gained more support for growing futsal extenisvely as its own sport with its own clubs.
It didn’t and funding received had to be seen to be promoting the promise on which it was secured. The current state of futsal in England is a reflection of where the focus has been.
Many professional football clubs utilise futsal in their youth development programmes with the Premier League hosting academy tournaments. Futsal has become widely known as a way to improve football skills and has become closely linked with many of the latest star footballers from foreign countries.
Yet it is little known outside the futsal community in England that it is its own sport with its own stars and prestigious competitions like the FIFA Futsal World Cup and UEFA Futsal Champions League (still only male editions).
The top tier senior futsal competitions in England are closer in resemblance to local amateur competitions than the attractive championships they need to be, lacking basic marketing such as a dedicated website.
Few competitions for youth futsal players exist so they find it hard to have opportunities to competes. This has led to those successes where children become convinced of its merits sometimes feeling forced to focus on other sports.
Where is the evidence of actual futsal development?
Anything that doesn’t contribute to the aim of producing football players like top tier competitions or those for youth players without realistic chances of being footballers has been neglected. Those most dedicated to futsal have seen the least from the money and time invested.
The most stark example of how this approach can lead to actions damaging the game’s development is futsal has been actively encouraging talent to exit the sport to go into football. A key aim of developing a sport is retaining your talent.
So, the football-focused approach only enabled a superficial development of futsal linked to producing footballers. But, for futsal to contribute to producing star footballers, you need the development of a strong futsal eco-system with broad coverage. This leads to the conclusion that the football-focused approach was never going to be able to deliver what it promised.
It seems the decision-makers in the English FA, after 17 years with futsal, have come to the same conclusion and asked themselves where are all these England football players crediting futsal for their development they had been promised.
The leaked documents reveal the decisions were motivated because they had concluded;
“futsal has only a “limited link” to the ambition to win a major 11-a-side tournament first cited by the incoming chairman Greg Dyke in 2013.”
If your funding for futsal is based on producing top footballers, and that doesn’t happen, then questions are going to be asked about continuing to invest in something that isn’t delivering the returns expected.
And they might, equally, have come to the same conclusions about the need to support futsal when football academies recently started to churn out talent without futsal of any significance in their development.
All those people who love playing or watching the game for other reasons have not had been considered by the decision makers and have not been valued. It is clear from the statement the English FA has only been supporting futsal to produce football stars.
The football-focused approach placed futsal and its funding on shaky foundations.
The other problem with not being able to invest in genuine futsal development under this approach was there was never going to be any end in sight to the sport’s dependence on football.
If it had gained funding on building itself as a sport then it could establish a plan to grow the game where it generates its own funds. It could build interest by establishing an attractive brand that is about competitiveness and engagement, rather than a skill tool for youth footballers that is of no interest to spectators.
This would generate revenue that can be reinvested in further development, establishing a self-reinforcing cycle where momentum builds. It would slowly reduce it’s needs on football over time, and thus the need to convince football’s decision makers.
Generating your own funds is the key to growth. It is not a coincidence that the most developed area of futsal in England has been coach education and it was also the only area that generated the revenues to cover its costs.
A Foreseable Failure
This analysis has not relied on the hindsight of the current news and the sport was not in a good shape before it happened. We had long been underfunded and undeveloped.
The issues with the football-focused approach have long been clear.
I have advocated for promoting futsal as a sport in my blog since it started and this view has only strengthened with more time observing the sport from within. Back in 2013, on the very first post I wrote for the blog, “Do futsal and football need each other?“, I covered the same topics;
“If the only reason to invest in futsal is because it is hoped it will create the next Messi, will it provide the sustainable impetus and momentum needed to develop and grow this sport? Football might just move on to the next ‘magic pill’…in England some people now know the name but not the sport. They think it is doing skills with a heavier ball, a football coaching tool or even table football! Does this type of promotion create the kind of attention and image we want? Would we see articles about futsal in the mainstream media, like the one on the BBC, if the link with football wasn’t mentioned? Will we always be seen as football’s little brother, limiting our possibilities?”
And went on to conclude;
“My personal view is that we should use the benefits to football that futsal offers as a way to promote the game. However it should not be the main selling point of this sport. When raising awareness of futsal we should first describe the characteristics of this fast paced and dynamic game and how it is fun to play and exciting to watch. Let’s talk about the great tournaments we have, such as the FIFA Futsal World Cup and [UEFA Futsal Champions League], or the amazing abilities of the best players in our history such as Falcao or Paulo Roberto. Afterwards we can highlight how it has benefited many of the best footballers ever produced.”
And two years ago in “The Misconception of Futsal” I ended the post by cautioning about the impact this approach was having;
“Of course, we’re all entitled to view and use futsal as we wish but I strongly contend that not emphasising it as a sport does it a cruel disservice and is to the detriment of its long-term development.”
With the new futsal strategy there was a recognition with the idea that futsal needed its own identity. A powerful presentation by academic Jon Sibley around the importance of identity during the formualtion of the strategy influenced this.
But the overall approach did not, or could not, be changed, as the opening page of the futsal strategy referred to it as “the exciting small-sided indoor format” and that confident quote about its future saw futsal as a part of football by “becoming a key component of the game in England”. Futsal was still characterised through the lens of football.
Being at the apex of the sport, the governing body is an easy target for criticism for adopting the wrong approach but we have to admit they have not have not been alone.
There are long established futsal academies and clubs that should have known better but still focused their marketing around futsal being a football development tool without a mention of it’s qualities as a sport.
Slapping a Messi picture or quote on the poster may grab the eye but kids playing futsal for an extrinsic reward, rather than the intrinsic joy, are less likely to have a long-term committment if that is what you’re after.
Time For A New Beginning
The mistakes of the past must become lessons for the future. It is now indisputable that futsal needs to be principally promoted and developed as its own sport, independent of a relationship with football.
This is happening with success in European countries that have become emerging futsal nations but were at a similar stage to England in the recent past. Examples include France, Germany and Sweden.
Germany is due to launch their Futsal Bundesliga next year. France has created a platform that is facilitating the accelerated development of its clubs and national team with large TV audiences. Sweden is providing financial incentives to develop its futsal clubs and it is the fastest growing sport in the country.
UEFA, the governing body for Europe, changed their strategy from a football development approach to being its own sport with the appointmnet of Aleksander Ceferin as President in 2016.
This is producing success with both their club and national team competitions recording huge growth and rapidly growing interest. UEFA’s President covered this in the 2019 UEFA Futsal Champions League Finals Official Programme;
“European futsal can envisage a bright future as UEFA’s new strategy for the sport starts to have a significant impact. Important decisions taken by UEFA for the club and national team game are enhancing futsal’s status and strengthening its appeal – and the signs are particularly promising for the club game on this continent…We have no doubt that the strategic changes will raise futsal’s standing and, in particular, reinforce public awareness of European club futsal.”
Build Back Better
It can be seen that futsal has been controlled by football, whether formally or informally through those in futsal naturally trying to please their hierarchial superiors. Futsal is it’s own sport, and should not be dictated to by another.
Futsal needs some freedom from football to allow it to take decisions that are in its own interest. To build its own vision for the sport and have the autonomy to carry out the actions needed to make it into a reality.
Futsal has never had a department within the English FA but, to get the necessary seperation needed, I would prefer it’s own entity that is linked to the national association. This would replicate the situation in Brazil where you have the Brazilian Football Federation (CBF) and the Brazilian Futsal Federation (CBFS) both under the FIFA umbrella.
An alternative that has been suggested is to completely break from football’s governance. There is an international governing body exclusively for futsal in AMF formed by those that chose not to assimilate into FIFA when they took on governing futsal.
This would provide complete independence from football but would mean losing access to the established governance framework, expertise and truly global network that was built for football.
Maybe I’m too loyal or naive but, with futsal progressing under FIFA members in other nations, I’m far from convinced it would be better despite the difficult experience under the English FA. I want it to work out and we can observe that FIFA and UEFA championships are much more developed than their AMF counterparts.
I believe if we adopt the right strategy football can be a help not a hindrance and the two can exist together with a cooperative and mutually beneficial relationship.
I still believe, despite today’s news, the English FA can help futsal get some momentum here, especially when state funding is of limited access as it is focused on Olympic sports.
The most important factor for futsal to succeed in England is having a full-time workforce. Before these cuts are implemented, the Finnish FA had four times the number of full-time staff dedicated to futsal in a country with one tenth of England’s population.
Several years ago our respective national teams were similar levels but Finland are now a playoff tie away from qualifying for the FIFA Futsal World Cup while England lost all 3 games needed to get to that stage. Ask the England women’s football team what a World Cup could do for a game’s development.
The workforce must include the relevant expertise as well as people that have been involved in futsal, not football, on the ground. Not only will they have an appreciation of the game, they know the challenges and so are capable of finding solutions that will be effective and stakeholders will support.
Adding marketing experts will be key especially for managing the league’s development which has previously depended on altruistic volunteers. It is they, not administrators from national sport governing bodies, that have historically built commercially successful leagues.
Further, they will face the tough task of changing the public perception of futsal to overcome the legacy of promoting the sport as a football development tool over so many years.
The league’s development is vital with competitions, as well as the national teams, where non-Olympic sports generate their funding from. The potential interest is there in England.
I played for the national team when we attracted around 1500 fans on two consecutive days for friendlies against Sweden back in 2015 with almost no promotion or marketing from the English FA. Not even a poster put up anywhere in the venue (and offered to do this for them if they sent me some).
Some clubs had the beginnings of an established supporter base until the English FA introduced a new league last season with a central venue model that meant each team had only 2 home games a season. With most matches no longer featuring a local team for fans to get behind, interest dropped significantly.
There needs to be a restart, working with stakeholders to build clubs’ communities and academies that will attract fans to games and provide the resources for their growth. This is the first focus for generating revenue in the league as without strong attendances you have nothing of value to offer sponsors and broadcasters.
Identifying what needs to be done is the easier part. It will no doubt be challenging to make futsal self-sustainable and establish a profitable league but it is achievable in the long-term.
We can look at the example of football’s Women’s Super League which took a decade from formation to attracting significant sponsors, broadcasters and investors. That timeline was achieved with significant investment and media coverage, including support from Premier League football clubs and the English FA, driven by a campaign against gender discrimination.
External investment will need to be high initially with little revenue currently being generated. This requirement is just the same as with most startup companies.
The English FA looks unlikely to help in the short-term. But, if things do improve, the approach will have to be for developing futsal as a sport. It is much harder to convince the English FA over those in Europe where they are investing in futsal.
On the continent they understand futsal’s potential as a sport which is why they have developed futsal better than in England. A key difference is they have multiple references for hugely popular indoor sports such as basketball, handball and volleyball.
England’s generally mild climate means outdoor sports are played all year round and their indoor counterparts have not been as necessary. Therefore, they are less developed and there is no record of professional or commercially successful leagues. This means there is few indoor arenas that can accommodate spectators currently which is a major obstacle for futsal’s development in England.
Still, there is a possibility the English FA could be convinced to reverse their decision on futsal with the return of funding once the worst of the pandemic passes. Though any funding would remain vulnerable to future cuts again which is why self-sustainability must be the a priority.
The English FA has reversed and deeply regretted major decisions made against less powerful communities in the past. They banned women’s football as it was becoming hugely popular but it has transformed into the national association that invests the most in that area. This investment has rapidly developed women’s football. It did, however, take 50 years to realise the errors of their ways so we might want to explore other options.
Alternative Funding Sources
It is possible a sponsor can be found. In the past futsal has not been able to work with partners that are competitors with the English FA’s other sponsors. Futsal was often covered in those contracts as standard but ignored.
Many governing bodies have unbundled their sponsorship rights as is the case in Spain where their FA has Joma as kit partners for futsal and Adidas for football and UEFA which has Nike for women’s football and Adidas for men’s football.
Interest in futsal from brands has precendent. Pokemon announced a 3-year partnership in September 2019 to support The English FA’s National Youth Programme. It was rumoured to be for £1 million but I don’t how accurate this figure is. The Guardian report said they are maintaining a 125k annual budget for futsal to meet the minimum commitments of this deal.
The costs may have been front loaded in the first year but the fact is they plan to spend only £250k over the next two years until the end of agreement. This is all based on very limited information but it would be interesting to find out how the entire money received from Pokemon has been allocated.
The offer to sponsors is unique. Energy drink Red Bull acquired several football clubs to improve their brand. With futsal you have the opportunity to own a country’s entire sport eco-system for a game that generates excitement and emotion, especially among a younger demographic that brands are keen to enagage.
Another option could be an investment fund once the futsal league is starting to deliver on its potential. These funds have been investing in sport properties over recent years and their pursuit of them has intensified significantly since the impact of the pandemic has left many desperate for a financial injection. Even less established competitions like football’s Women’s Super League is attracting serious interest.
These funds prefer leagues to purchasing individual sports teams as they are not dependent on on-pitch performance which can dramatically impact revenues and is considered too risky. The fact that the English FA must be open to investment for futsal at the federation level could be the ultimate attraction as with that you can determine the competitive landscape and ensure you have the premier events.
You don’t have a fragmented ecosystem with multiple stakeholders that have something to lose and will block change in futsal like in more established sports. Further, as there would be no purchase cost, all your investment can be directed into shaping the league in a way that will fulfil its commercial potential.
A major benefit with an investor is they will have a vision for building the league as this is the only way they generate a return on their investment. They will ensure there is an incentivised management team in place with the necessary experience to achieve their plans.
An investment fund isn’t without its downsides. Their motivation is solely profits so you need to ensure that agreements secure reinvestment into the grassroots game and their responsibility is focused on developing commercial value.
A Bright Future
Futsal is super resilient and its growth in England will continue over the longer term. Increasing competition for people’s time means activities that are engaging, high intensity and easy to organise are the ones that will succeed. Urbanisation continue to grow with space more scarce and the weather is becoming more erratic.
Futsal is perfectly adapted to succeed in these conditions and will continue to expand. We just need to inject some momentum to accelerate it.
The current situation will bring hard times in the short-term and it is so sad the impact it will have on so many people’s well-being, but I believe it offers the potential for futsal in England to become stronger and have a better long-term future. Until now, we have been stuttering along with just enough improvement and false hope that dissatisfaction never resulted in change.
What has happened has exposed the issues that have long existed so that they have become undeniable. It is now time for action to implement plans that will effectively drive futsal’s development and popularity.
It would be inexcusable if we fail to take advantage of this opportunity that has been presented to us. We have the power to ensure continued insufficient progress doesn’t mean future generations miss out like today’s.
The future of futsal is in our hands.